Generating Leads of Industrial Companies

Digital Transformation for B2B

Generating Leads of Industrial Companies

Businesses will have to undergo digital transformation. With fewer in-person meetings, trade shows and events put on hold, businesses will need to adapt.

We can help accelerate that change. We work with B2B manufacturing companies helping them find new clients. When your prospects identify a need and research suppliers, you want your business to be found – we know how to make that happen and to convert interest into leads.

We offer website development, paid advertising and customer relations management solutions to drive digital transformation.

Website Development

Despite the understandable enthusiasm to get online, most websites simply aren’t fit for purpose in today’s digital age. A website has to be mobile-friendly, easy to navigate and original to have value for visitors and the search engines.

The best websites make a strong visual impression and inspire action; getting in contact, making a purchase or requesting a call. If your current website fails to generate leads, it’s time to talk to us.

When Framework Digital builds your website, we ensure it is mobile responsive and optimised for the search engines as standard. The website will include a straightforward Content Management System (CMS), so updates can be made in-house; no more reliance on a technical team.

We can integrate the new website with existing software to aid efficiency and we are happy to advise on how to achieve your website goals. For transparency, all prices are itemised in our quotes. The only ongoing cost is our reasonably priced annual hosting charge.

Targeted Google Ads

For established businesses or start-ups, it can be very difficult to get ahead of the competition and generate leads. Every marketing opportunity seems expensive, especially if the return on investment is no more than a guess.

Unlike traditional advertising, online advertising campaigns are highly targeted and deliver predictable results. Google Ads are an online advertising service by Google that allows businesses to display ads on Google Search and only pay for the results. Google Ads is viewed as the most effective way to reach your prospective customers, drive relevant traffic to your website, get phone calls and, ultimately, sell more.

Framework Digital is a Google Partner. This means we have been trained in how best to set up and manage campaigns. We ensure that you have a strong campaign that puts your brand or products in front of your ideal customers.

CRM – Customer Relationship Management

CRM software is a central place for an organisation to manage leads, sales, support as well as communication with prospects and clients.

A CRM integrates data from a website, advertising campaigns, emails and social media. Much more than a digital replacement of failing cabinets, it provides efficient use of time and data to manage the sales process, close more deals and maintain good client relationships.

To fully benefit from the features, your CRM needs to be properly set up in the right way for your business. This setup process is called Onboarding. Without in-house expertise, this can be a stressful and time-consuming process.

As HubSpot Partners, Framework Digital have the expertise to help you to get everything set up, with follow up support to help you get up and running.

Marketing Solutions for Industrial Companies

We have provided websites, Google Ad campaigns and/or Hubspot onboarding for other local industrial companies including:

Salesmade LTD – Aluminium extrusions designed, fabricated and finished – www.salesmade.co.uk

Arbor Technology UK – Specialists in Embedded Computing – www.arbor-uk.com

Aylesbury Box Company – Bespoke Cardboard Packaging Solutions – www.abcbox.co.uk

Let’s meet and find out more about our tailored marketing solutions for industrial companies.

28/06/2021/by Emona

HOW TO, HUBSPOT CRM, TOP 5

Customers Slipping Through the Net? – A brief look at HubSpot Tasks

07/05/2021/by Mike Gulliver

HUBSPOT CRM, TOP 5

HubSpot Onboarding Package

HubSpot is a comprehensive CRM platform that supports efficient marketing, client communication and customer service and sales management. You can find out more about CRM and HubSpot here.

To fully benefit from the features, HubSpot needs to be properly set up in the right way for your business. This set-up process is called Onboarding. Without in-house expertise, this can be a stressful and time-consuming process.

As HubSpot Partners, Framework Digital have the expertise to help you to get everything set up in one day, with follow up support to help you get up and running.

Our HubSpot Onboarding Package

Day One – Set Up

We offer a full day onboarding service to ensure that HubSpot is correctly set up for your business. This includes integration with existing systems, the migration of data and the creation of templates.

At the end of Day One, your new CRM platform will be ready to use.

Day Two – Familiarisation

A two-hour session on the following day will show you how to use the features of your new CRM. We aim to give you the confidence to benefit from this business tool.

Follow Up Support

Our HubSpot Onboarding Package also includes 4-hours of Ad Hoc telephone support and a follow-up session. We are on hand to answer questions, troubleshoot and ease the transition for your team.

What is Onboarding?

Onboarding is the process of migrating and integrating your existing data (client lists, online mailboxes, digital advertising data and more) into your new CRM platform. Whilst there are online resources to guide you, the process can be time-consuming, complex and daunting.

Our HubSpot Onboarding Service will streamline the process, ensuring the CRM meets your business requirement and that you feel confident about how to use the key features.

We work with you to understand your business requirements and deliver your customised HubSpot account quickly and professionally.

Our Onboarding process consists of 3 key elements:

CRM Set-up
Introductory Training
Support

Day One – Full HubSpot Set up

We will work with you to undertake the necessary steps that are required to tailor HubSpot to your requirements. Working in partnership allows us to ensure that the CRM matches your needs and helps you to understand the process and functionality.

During Day One, we will undertake the following tasks:

Task What We Will Do

Setting Up Account	Create your HubSpot account and password for your new HubSpot CRM account. We will work with you to define what your account will look like (service levels etc)
Setting Up Users	We will work with you to set up users on your account. This includes creating profiles, granting access and delegating responsibilities
Create a Company Profile	Creating your company profile will include personalising settings and preferences, and selecting relevant properties within the account
Add Mobile App	This is where we bring your team into the CRM. This is achieved by sending a link/APK for the HubSpot App to the relevant team members. They will also be provided with login details and we can check that they have no issues with access
Connecting Mailboxes	Being able to send and record emails on HubSpot is a valuable feature. To activate it, we will connect your existing email accounts to your new HubSpot CRM
Create Email Signature	We’ll help you to create a professional-looking email signature. This will be sent with all emails from your HubSpot CRM account
Connect Domain Name	Connect your domain name into your new HubSpot CRM account
Import Client List Database	With the initial set up complete, we will import your client list into the new HubSpot CRM account. This sensitive data will be transferred and stored in a GDPR compliant way
Integrating Web Enquiry Forms	HubSpot can capture details entered into your website enquiry forms to create new client records. We will link your existing enquiry forms to your HubSpot CRM account so you can benefit from this functionality. The data will be protected in compliance with GDPR
Connecting Web Analytics	The next step is to connect your existing web analytics into the new HubSpot CRM account. You can then easily review the effectiveness of marketing campaigns
Create Template for Newsletters	Together, we will create a branded newsletter template. This makes it quicker and easier to deliver a consistent, professional image when emailing clients and prospects
Create an Appointment Booking Form	HubSpot offers an appointment booking and meeting system, so we will work with you to set it up in a way that fits your business needs
Connect Calendar	The booking and meeting system can only work if we also connect your calendar to your new HubSpot CRM. Once complete, it ensures seamless meeting booking and organisation
Establishing a Sales Process	Establishing a sales funnel and process is the next step. We will only capture the details that are relevant to your business. Once set up, this step will support financial forecasting, resource allocation and project management
Set Up GDPR Consent & Permissions	There are specific consents and permission settings that enable you to capture and store clients’ data in accordance with GDPR
Connect Ad Campaigns (Google, LinkedIn etc)	If you have active Ad campaigns, we will connect these to your new HubSpot CRM account. You will then find it easier to monitor performance and conversions

Day Two – A 2-hour Introduction Session

With the CRM set up completed on Day One, this session aims to build familiarity with the features, so you can begin using HubSpot with confidence.

During this session, we will:

Guide you through the key features of your HubSpot CRM account
Introduce the functionality, including how each module works, how to grant access to your team and basic troubleshooting

Follow-up Session

Scheduled for approximately 2 weeks after the Introduction session

Most questions don’t occur until you begin using a new system. Having experienced HubSpot for a few weeks, this session aims to answer questions, respond to comments and address any concerns you may have.

Ad Hoc Support

Our HubSpot Onboarding service includes 4-hours of Ad Hoc support between Day 2 and your follow up session 2 weeks later. Contact us for troubleshooting, best practice guidance or even a quick question.

Need more support? Additional support can be purchased on a per hour basis. We will provide further details if required.

We have tried many other platforms since 2018 and the HubSpot is the winning solution that we use every day. Now, we are HubSpot Solution Provider and we feel confident to offer implementation and support services to our clients.

26/03/2021/by Mike Gulliver

NEWS, TOP 5

Welcome Mike – Sales Manager

Welcome

Starting in 2021, as we mean to go on, Framework Digital is delighted to welcome a new member to the team.

Mike Gulliver brings experience in customer service and solutions-focused sales.

I see digital marketing is a valuable way to empower organisations that are ready to grow.

If you have questions about digital marketing and CRM system, in particular, connect with Mike on Linkedin https://www.linkedin.com/michael-gulliver

Mike Gulliver – Sales Manager

mike@frameworkdigital.co.uk

01296 769369

18/01/2021/by @framework

HUBSPOT CRM, NEWS, TOP 5

HubSpot CRM

HubSpot Solutions Partner

We’re extremely excited to announce that Framework Digital is now a HubSpot Solutions Partner.

HubSpot is our choice of the CRM system. We have tried many other platforms since 2018 and the HubSpot is the winning solution that works for us,

Now, we are HubSpot Solution Provider and we feel confident to offer implementation and support service to our clients.

Contact Mike Gulliver – Sales Manager

mike@frameworkdigital.co.uk

01296 769369

04/01/2021/by @framework

TOP 5, WEB DESIGN

Website Essentials for 2020

When it comes to website design, there are some core essentials that apply no matter what your industry. Whether you are updating your online presence or starting afresh, you need to ensure that the following boxes are ticked.

Your website pages can be found online
Accessing the content on your website is intuitive
There is sufficient differentiation between your brand and the competition

This article explains how these three points can be achieved by your web design company. Let’s begin with the search.

How do customers find what they want?

In the vast majority of cases, customers will search online to find the products and services they want. Within a split second of any request being made, the search engines have to compile a list of the most relevant web pages. Their reputation depends on providing quality results that answer the search criteria.

Let’s be clear; no matter what the search phrase, your web page is immediately up against a vast number of contenders. To stand any chance of being found online, your website has to help the search engines to see that it is a quality site. As a core requirement, you need:

Unique and well-defined content (plenty of opportunities to show the correlation between your offer and the search term)
Mobile responsive or mobile-first web design
Fast Loading Pages
An SSL Certificate if you are requesting any information from visitors

The search engines keep a score of your website, it knows if a web page is regularly updated, visited and referred to online.

There are more than 100 factors that are calculated by the search engines to determine the correlation between a search query and the results displayed. It all happens in the split of second and 3.5 billion per day worldwide. Over time, your web pages will gain the authority, necessary to move up the ranks.

Please note, if you have an existing domain name, stick with it. The length of time that you have had an active website domain counts in your favour.

What are your Customers Looking For?

When it comes to website design, it doesn’t really matter whether you offer an exclusive range of luxury products or a vast selection of essential services. The top priority is providing a positive customer experience. At a basic level, your web pages should:

Be accessible on their device of choice
Be quick to load
Communicate what you offer at first glance (no matter which page they land on)
Be intuitive to navigate

As a business, you need to have a clear idea of what your customers want. What are their priorities? How can you meet their expectations? On this point, consider the company values as well as what you sell. The customer’s priorities could be finding a local company who actively supports the community, a business with strong eco-credentials or a company who has achieved a specific standard/membership.
Also, consider how your website content can be of value to them. Can you provide practical advice, inspiration, case studies or other useful information?

Maybe view your website as a Customer Service Representative, rather than as a Salesman. Prospect clients would certainly appreciate that approach and it may be in keeping with the style of your organisation.

How to Differentiate your Website from the Competition

If you are planning a new website design, it is useful to check out your online competition. This is not to copy what they are doing. Your goal should be to see what your brand is up against and ensure that your web pages are strong enough to compete. Can you spot gaps and offer anything that the competition is missing?

When it comes to standing apart, your website essentials are to:

Use unique branding and content (original copy and custom photos)
Be personable, with the aim of connecting with the customer
Focus on the positive outcomes of using your products and services
Ensure that your website has a straightforward CRM, so you can quickly add fresh content with confidence.

Yes, it will cost more to engage a professional photographer or copywriter, but original, quality content will reap rewards.

Website Essentials in Summary

In 2020, every business needs to be found online. As the competition has never been higher, you can not afford to cut corners or promote anything other than your brand at its best. To deliver a quality experience, your website design must:

Meet the core requirements of the search engines
Be easy for customers to access, navigate and identify with
Accurately reflect your brand
Be original
Be regularly updated

If your website can be found and if it offers a great customer experience, it can be your strongest sales tool. For further information or to request a meeting to discuss your website project please call 01296 320820 or email office@frameworkdigital.co.uk

31/01/2020/by CatherineDavies