Understand the ins and outs of Google Ads



Google Ads system and how to optimise on search results to drive new business.

This webinar is organised by Buckinghamshire Business First.

We will cover:

  • SEO vs Google Ads.
  • How the Google Ads system works
  • What kind of campaigns are right for your company?
  • Money; How much does it cost to advertise?
  • What results can be expected?


Who is this event aimed at?

This webinar is designed for business owners and managers who are interested in Google Advertising. If you don’t want to waste time and money experimenting, this session could help not only understand how it works but also gives tips and strategies for getting great results.


What Knowledge will you take away with you?

The session is divided into 3 chapters:

  1. Introduction – The basics about online advertising. Learn the differences between paid and organic search results (PPC vs SEO), in order for you to make the right choice for your company. an explanation of the basic terminology.
  2. Google Ads system – You will learn the details of Google Ads; the points that make the difference between disappointing results and the best return of your investment. We use real case studies of advertising campaigns to illustrate the points and clarify the benefits.
  3. Q&A – Thesession will end with the opportunity for attendees to ask specific questions about their own businesses.



Date: 26 August, 2020 – 26 August, 2020
Time: 10:00am – 11:30am
Price: Free

Book on BBF website

We are very happy to announce that Framework Digital has been awarded Google Partner status.

Are you looking for Google certified company to manage Google Ads?

This achievement is much more than a certificate for the wall. It means that we can evidence our proficiency in the setup and management of Google Ads campaigns.

When selecting a company to manage your Google Ads campaigns, look for this globally-recognised badge of expertise. It is a sign of quality assurance.

How we became a Google Partner?

When I joined the Google Partner Programme in 2013, I felt confident in my abilities. I had already set up effective online advertising campaigns, but I was also keen to improve. Taking part in Google Training soon shows that there is always more to learn!

GA account – clicks and impressions – 2013 – 2020

Having completed a series of courses, I took the 100 question exam. I was a little out of exam practice. It was tough, yet I achieved a score of over 85%, which is the requirement to pass.

Fortunately, I passed the exam, but that is not the end of the process. Next, Framework Digital came under review. Assessments were made to ensure that it meets the Google Partner requirements.

During this process, all Google Ads campaigns that we set up and managed were reviewed. The learning has to be put into practice to demonstrate best practice. Framework Digital needed to prove that we consistently applied the right keyword selection, tools and strategies to deliver tangible results for our customers.

To satisfy Google we had to prove that we had the necessary knowledge, experience and high-performance Google Ads campaigns. The certification was then awarded.

We have worked hard to earn this recognition. We hope it provides existing and future customers with the reassurance. Framework Digital is equipped to deliver great results with Google Ads campaigns.

Are you looking for local Google Ads certified partner? Here is the link to Framework Digital Google Partner profile which is the proof of our qualification and partner status.



Seakr Care
Ian Rajan, Founder and Director of Seakr, attended our Buckinghamshire Business First (BBF) Google Ads workshop. Following the training, Ian approached us to discuss setting up an online marketing campaign to promote his innovative care business.


At the time, the Seakr website was a single scrolling page with minimal page content. Although we could set up and manage an advertising marketing campaign for Ian, we knew that it would generate minimal returns. The website needed updating in order to provide engaging landing pages that would convert visitors.

When we met with Ian, he was clearly driven to provide better conditions for both carers and those being cared for. He and his team had a wealth of experience which had informed this fresh thinking. This passion to forge a different path was missing from the existing website.

Although the initial website had helped them to launch the business, they were open to the fact that it was not a great reflection of their enterprise. As Ian was preparing to pitch for investment, he was keen to benefit from a new website that delivered the Seakr message.


Framework Digital knew that BBF was advertising a growth grant. This provided funds for investments that would help a company to scale up. We informed Ian of the grant and he applied to BBF. This helped to fund the website development project.

The new website was built with the dual purpose of accurately reflecting the Seakr vision and being fully optimised for online marketing campaigns. The website design was divided into sections for care workers and care seekers, aiming to address their specific wish list. In addition to the design and layout of the website, we prepared written content which shares the idea of care freedom for all.

As the website was launched, everything was set up to run Google Ads campaigns.


Shortly after the website went live, Seakr was selected as a Tech Nation Rising Stars semi-finalist. This is an early-stage tech scale-up competition. Seakr was one of only three short-listed companies from the South East of England. Publicity of the event drove higher volumes of traffic to the website, which now delivers a clear picture of the Seakr vision.

The Google Ads online marketing campaign has also boosted website visitor numbers.

Ian is now pitching to potential investors. He feels confident that the new website is an asset which backs the messages he delivers in his presentations.

From this presentation you can learn the basics of Google Ads (Adwords) online advertising campaigns and the difference between SEO vs. Google Ads. 

In this information session for business owners and managers, you will learn about online adverting and Google Ads campaigns. Structured workshop with follow up Q&A session.

This experiment is aimed to compare automatically (dynamic) generated campaigns against manually set Google Ads campaigns.

How to make the best use of a tight marketing budget? Answer: Search Engine Optimisation and Google Advertising.

What is Google AdWords and why is it the future of marketing for SMEs?