Google Advertising

Google Ads

Drive sales and be found with Google Ads.

Framework Digital is a proud Google Partner Agency. We help businesses find new clients online through Google advertising campaigns.

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Pay for results, not promises.

Google Ads advertising is the fastest and most reliable option to get your company on the first page of Google Search.  

Reach your potential customers when they are searching for a service or product that you offer.

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Google recognises us as a Partner agency for keeping high standards, but most importantly, our clients recognise us as partners, too.

How we work

Before setting up a campaign, your Account Manager will advise you on the keyword selection, the style of the advert, budget, duration and the best way to channel your investment.

We will launch your campaign on the agreed terms, and then we will optimise it and provide you with monthly reports.

Our Account Managers are trained and certified by Google.

Framework Digital meets high standards and maintains Google Partner agency status. We have years of experience, and our customers are happy to recommend us.

Frequently asked questions
Discover insights into most commonly asked question

The average budget that our clients are allocating annually is around £12k per year.

It depends on the industry, area, and other factors but on average, £1k per month can bring 1,000 potential clients to your website.

We agreed with Company X that Google’s budget is capped at £1200/month, which translates to £40 daily.

  • In month x (from the 1st to the 30th), the total Google budget spend was £1131.45 (you only pay for the actual spent every month)
  • £226.29, our monthly management fee is for the work on optimising the campaign and reporting (20% of the Google budget)
  • The total invoice for the month is £1357.74 +VAT

The minimum length of a contract is 3 months, followed by a rolling monthly contract.

We offer longer, fixed 6 or 12-month contracts. These contracts include quarterly meetings and more detailed monthly reporting.

No, all campaigns are capped. A monthly bill can be less than the allocated budget, but it can’t go over.

We may point a successful campaign to you to consider adding more money, but we will not exceed the agreed budget without your permission.

We work with clients who advertise their services locally to a population of a city or county.  In this case, Google Ads budgets start from £800/month. For clients who offer their products or services nationwide or internationally, the average budget will be higher.

The minimum required budget for Google Ads campaign depends significantly on the level of competition on the market. 

PPC (pay-per-click) is an advertising model in which charges are based on interactions (clicks and phone calls). Google Ads is based on this model.   

A conversion is an action counted as a success.  For example: an online purchase, an enquiry submitted or a call to your business from a mobile phone.

We count conversions monthly and compare them with the budget, calculating how much it costs to get one conversion on average.

We will lead you through the process. The research and planning that goes into creating campaigns and composing ads takes a considerable amount of time and skills.

The cost of campaign setup starts at £440.00 for a single campign.

The average £880.00 includes at least one meeting with a client, a website assessment, copywriting, conversion tracking. More complex campaigns (including shopping ads, or combinations of display and multiple search campaigns) will require more time and budget.  

Search campaigns are most popular. They help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.

Display campaigns have massive exposure at a small cost. These are banners with branding that raise awareness with memorable ads that reach your audience when they’re online.

Shopping campaigns show up when people are shopping online. They have visually engaging product listings to drive more sales.

Performance Max are hybrid type of ads that use machine learning and assets. These ads can be displayed across Google networks including search, video, mailbox, apps and partners network.

It can be a valuable source of information for us to see your past campaigns. However, we will set up a new campaign under our Partners’ account. We can get better and easier support from Google this way.

We are 100% transparent with costs and results; you can request access to see campaign details, including spent anytime.

We will need to learn more about your business and competitors. We will need to assess your current website. We will find opportunities for your business and plan Google Ads campaigns that will bring leads or sales.

Book a free consultation today.

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