Turn Clicks Into Customers With Google Ads Management Services
Framework Digital is a proud Google Partner Agency helping businesses be found and find new clients through Google advertising campaigns.
Google advertising is the fastest and most reliable option to increase the visibility of your business through highly targeted advertising campaigns.
Whether you want to increase leads, sales or visibility, Google Ads provides the perfect platform to do so, with a tailored approach to reaching your objectives.
Search Campaign
Search Campaigns help to drive sales, leads or site traffic by getting your business in front of people who are actively searching for the product or service you offer
Display Campaign
Shopping Ads
Performance Max
Meet & Set Objectives
We will gather an understanding of your business and your goals for running Google advertisements while deciding on the best strategy for success.
Research & Planning
As part of the set up, we will begin to plan key aspects of the campaign such as keywords and ad copy, while assisting with the design of the landing pages.
Campaign Set-Up
Once plans are approved, we will set up the campaigns within the Google Ads platform along with implementing conversion tracking to record results.
Optimisation & Reporting
Now the campaign is launched, we will continually optimise through analysing the data while providing monthly reporting to keep you informed.
We Are Google Partners
Frequently asked questions
How much does it cost annually?
The average budget that our clients are allocating annually is around £12k per year.
It depends on the industry, area, and other factors but on average, £1k per month can bring 1,000 potential clients to your website.
Pricing example
We agreed with Company X that Google’s budget is capped at £1200/month, which translates to £40 daily.
- In month x (from the 1st to the 30th), the total Google budget spend was £1131.45 (you only pay for the actual spent every month)
- £226.29, our monthly management fee is for the work on optimising the campaign and reporting (20% of the Google budget)
- The total invoice for the month is £1357.74 +VAT
How long is the contract?
The minimum length of a contract is 3 months, followed by a rolling monthly contract.
We offer longer, fixed 6 or 12-month contracts. These contracts include quarterly meetings and more detailed monthly reporting.
Can a successful campaign go over the budget?
No, all campaigns are capped. A monthly bill can be less than the allocated budget, but it can’t go over.
We may point a successful campaign to you to consider adding more money, but we will not exceed the agreed budget without your permission.
What is an average Google Ads budget?
We work with clients who advertise their services locally to a population of a city or county. In this case, Google Ads budgets start from £800/month. For clients who offer their products or services nationwide or internationally, the average budget will be higher.
The minimum required budget for Google Ads campaign depends significantly on the level of competition on the market.
What is a PPC?
PPC (pay-per-click) is an advertising model in which charges are based on interactions (clicks and phone calls). Google Ads is based on this model.
What is a conversion?
A conversion is an action counted as a success. For example: an online purchase, an enquiry submitted or a call to your business from a mobile phone.
We count conversions monthly and compare them with the budget, calculating how much it costs to get one conversion on average.
What's the setup cost?
We will lead you through the process. The research and planning that goes into creating campaigns and composing ads takes a considerable amount of time and skills.
The cost of campaign setup starts at £440.00 for a single campign.
The average £880.00 includes at least one meeting with a client, a website assessment, copywriting, conversion tracking. More complex campaigns (including shopping ads, or combinations of display and multiple search campaigns) will require more time and budget.
What types of campaigns do you offer?
Search campaigns are most popular. They help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Display campaigns have massive exposure at a small cost. These are banners with branding that raise awareness with memorable ads that reach your audience when they’re online.
Shopping campaigns show up when people are shopping online. They have visually engaging product listings to drive more sales.
Performance Max are hybrid type of ads that use machine learning and assets. These ads can be displayed across Google networks including search, video, mailbox, apps and partners network.
I have a Google Ads account. Can you take over?
It can be a valuable source of information for us to see your past campaigns. However, we will set up a new campaign under our Partners’ account. We can get better and easier support from Google this way.
We are 100% transparent with costs and results; you can request access to see campaign details, including spent anytime.
How do we start?
We will need to learn more about your business and competitors. We will need to assess your current website. We will find opportunities for your business and plan Google Ads campaigns that will bring leads or sales.
Book a free consultation today.
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or call Priscila on 01296 769369