Google Ads
Drive sales and be found with Google Ads.
Framework Digital is a proud Google Partner, helping companies find new clients online through Google advertising campaigns.
Google Ads paid advertising is the fastest and most reliable option to get your company and service in front of potential customers or supporters on the first page of Google Search.
It’s a great way to reach potential customers who are already interested in what you have to offer.
Google recognises us as a Partner agency for keeping high standards, but most importantly, our clients recognise us as partners, too.
How we work
Prior to setting up a campaign, your Account Manager will advise you on the keyword selection, the style of the advert, budget, duration and the best way to channel your investment.
We will launch your campaign on agreed terms then we will optimise your campaign and provide you with monthly reports.
Our Account Managers are trained and certified by Google.
Framework Digital meets high standards and we maintain Google Partner status. We have years of experience and our customers are happy to recommend us.
Frequently asked questions
How much does it cost annually?
The average budget that our clients are allocating annually is around £12k per year.
It depends on the industry, area, and other factors but on average, £1k per month can bring 1,000 potential clients to your website.
How long is the contract?
The minimum length of a contract is 3 months, followed by a rolling monthly contract.
We offer longer, fixed 6 or 12-month contracts. These contracts include quarterly meetings and more detailed monthly reporting.
Can a successful campaign go over the budget?
No, all campaigns are capped. A monthly bill can be less than the allocated budget, but it can’t go over.
We may point a successful campaign to you to consider adding more money, but we will not exceed the agreed budget without your permission.
What is an average Google Ads budget?
We work with clients who advertise their services locally to a population of a city or county. In this case, Google Ads budgets start from £800/month. For clients who offer their products or services nationwide or internationally, the average budget will be higher.
The minimum required budget for Google Ads campaign depends significantly on the level of competition on the market.
What is a PPC?
PPC (pay-per-click) is an advertising model where charges are based on interactions (clicks). Google Ads is based on the PPC model.
What is a conversion?
A conversion is an action counted as a success. For example: an online purchase, an enquiry submitted or a call to your business from a mobile phone.
We count conversions monthly and compare them with the budget, calculating how much it costs to get one conversion on average.
What's the setup cost?
We will lead you through the process. The research and planning that goes into creating campaigns and composing ads takes a considerable amount of time and skills.
The cost of campaign setup can be between £440.00 to £880.00
It includes at least one meeting with a client, a website assessment, copywriting, conversion tracking and more.
What types of campaigns do you offer?
Search campaigns are most popular. They help drive sales, leads or site traffic by getting your business in front of people who are actively searching Google for products or services you offer.
Display campaigns have massive exposure at a small cost. These are banners with branding that raise awareness with memorable ads that reach your audience when they’re online.
Shopping campaigns show up when people are shopping online. They have visually engaging product listings to drive more sales.
I have a Google Ads account. Can you take over?
It can be a valuable source of information for us to see your past campaigns. However, we will set up a new campaign under our Partners’ account. We can get better and easier support from Google this way.
We are 100% transparent with costs and results; you can request access to see campaign details anytime.
How do we start?
We will learn about your business, and competitors, assess your current website, find opportunities and plan Google Ads campaigns to bring you more leads or sales.
Book a free consultation today.
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See Mike's calendar online and book a Teams (video) meeting with him.