Our lead generation framework for business clients
Our lead generation strategy is the master plan for growth in which website, advertising and sales tools work together:
(01) web design for business,
(02) advertising campaigns,
(03) sales tools.
It is everything for us to see the change we are making for our clients. We feel proud to be a part of that transformation.
How does lead generation work?
Our individually created lead generation strategies help business owners and sales managers get connected with prospective clients who are searching online for products and services.
(01) A potential client is searching online for a service,
(02) A carefully created Google Ads campaign brings that client to the website,
(03) the website converts that visitor; enquiry is recorded on the sales software (HubSpot) for the sales team to follow up.
01.
Websites for Business
Framework Digital has published over 100 websites with many repeat customers in the past 10 years. We are so thankful to receive incredible feedback time and time again.
Our websites are built to custom designs and optimised to generate leads with Google Ads campaigns and sales tools, such as enquiry forms.
Our in-house team includes web designers, developers and a project manager who oversees each stage.
We hand over the new website with training for clients, providing web hosting and support when required.
Find out more about our web design for business service.
02.
Advertising - Google Ads
Google Ads is an indispensable lead generation tools that drives sales for business. We are Google Partners delivering optimised, leads generating campaigns.
We continuously meet high-quality scores with our advertising campaigns, recognised by Google and appreciated by our clients.
We create and manage Google Ads, enabling our clients to target an agreed audience precisely. We monitor and measure your speedy results.
Find out more about Google Ads for business.
03.
Sales Tool - HubSpot
As a Hubspot Solution Provider, we can confidently offer this sales tool to our clients. HubSpot is a customer relationship management platform (CRM) that integrates business communications, online advertising, and sales processes.
We offer HubSpot to our business customers – log in to see and manage sales pipelines, enquiries, emails, campaigns and analytics in one place.
Find out about our HubSpot onboarding service.
Lead generation agency
Investing in a lead generation agency can provide a higher return on investment compared to hiring a salesperson.
Framework Digital offers a comprehensive lead-generation programme, including professional web design, strategic Google Ads campaigns, and HubSpot CRM onboarding.
With a proven track record of designing websites for the past decade and being a trusted HubSpot and Google Partner, we are well-equipped to help business owners generate quality leads and drive business growth.
Get more enquiries with our lead-generation 1-year contract
There is no magic, but it may look like when the website, advertising and sales tools work in synch.
Contracts are created for each client individually.
The contract includes:
- designing and building a new website,
- positioning the website on the 1st page of search with Google advertising campaigns,
- setting up and connecting HubSpot CRM with the website and campaigns.
Go to the contact page, fill the enquiry form and pick ‘lead generation’ option.
Frequently asked questions
What is a lead generation?
Lead generation is the process of generating consumer interest for a product or service with the goal of turning that interest into a sale.
In lead generation marketing this involves collecting a visitor’s contact information (called a “lead”) via a web form that starts the sales process.
How long will it take to complete a website?
We offer a collaborative approach to all our projects. We will work with you to create a proposal and realistic timeline, ensuring you are kept in the loop.
No two projects are the same, so the time required varies from 2 weeks to over 3 months.
How long it takes to set-up Google campaign?
We are Google Partners, and our in-house account manager is qualified and has years of experience.
A single lead-generation Google campaign can be launched within a week. More complex, multiple campaigns will take approximately 4 weeks to plan, research and build.
Can we edit our website?
Yes, we provide website logins for our clients. For example, website editors can easily edit existing pages and add new posts and pages.
Our friendly team provides training workshops for website editors.
What is an average Google Ads budget?
We work with clients who advertise their services locally to a city or county population. In this case, Google Ads budgets start from £800/month. The average budget will be higher for clients who offer their products or services nationwide or internationally.
The minimum required budget for a Google Ads campaign depends significantly on the level of competition in the market and the type of industry. More about Google Ads.
Does the contract always include all your services?
No, it doesn’t have to. We’re here to collaborate with you.
For example, if you already have a new website, we can start a Google Ads campaign and connect it to the HubSpot system for you. But if the website is not converting visits into enquiries, we cannot easily change that.
Cooperating with third parties takes extra time and effort. We can take full responsibility for the contract’s success only if we have assessed and control of all three components.
How much is the HubSpot subscription?
Good news! A fully functional, basic level of HubSpot CRM is available free of charge. Your HubSpot account can be updated to paid versions at £41.00/month if or when required.
Even the basic, free Hubspot will make a great asset for a sales team. Find out about HubSpot onboarding for business clients.
What's the length of a contract?
The 12-month contract includes a new website design and development, 12 months of an advertising campaign (including budget and management fee), HubSpot onboarding service and quarterly meetings. That annual cost can be split into setup costs + 12 monthly payments.
Enquire about ‘Lead generation’ contract.
What's the total investment?
The average total annual budget that pays for:
- 12 months of Google advertising,
- new website and hosting,
- HubSpot CRM onboarding,
would most likely be less than the yearly cost of a part-time salesperson.
Contact us on 01296 320820 to learn more about 1-year contracts. We create individual lead-generating proposals fro out clients.
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See Mike's calendar online and book a meeting with him.