A start-up B2C business needed a simple e-commerce platform for online marketing and sales. The design had to be user-friendly for both customers and the company founder, who would be managing the website content.
Initially selling just one product, the website needed to be designed to scale up as the business grows. In addition to designing and developing the website, we were keen to provide advice and support to ensure the website and Google profile was correctly set up and straightforward to maintain.
Project Brief
An e-commerce website for a start-up business. This project needed to offer an online platform for the promotion and sale of natural cosmetic products. The design and content had to be SEO optimised and GDPR compliant, with an SSL certificate for security. An Instagram feed and newsletter integration were requested as means of building the customer base.
The Challenge
Most e-commerce websites include multiple products and descriptions. As a start-up business, the founder, Kezzia, had only fully tested one product when the website was developed. With others in formulation, we had to ensure it was straightforward for her to scale up the website as the business grows.
With the business in its infancy, the branding and company vision developed alongside the website build. Close collaboration helped us to support and advise Kezzia on decisions relating to current and future online marketing and sales of goods.
With a limited budget, Kezzia would be personally undertaking website updates. We needed to ensure that this was a straightforward process and she was informed on how to use it effectively.
The Solution
We selected a strong e-commerce platform with an integrated Content Management System (CMS) that provided the online sales functionality. The next step was to set up and register secure payment gateway connections. We integrated Mailchimp and created a pop-up newsletter sign-up with a discount code to encourage action.
Kezzia provided visual content for the website, which inspired our design. We worked with her on the written content, which, along with the website design, was optimised for the search engines. As Kezzia would be managing content, we gave her support on how to improve SEO when publishing new pages and posts.
Initial feedback
“I would recommend Framework Digital to everyone. They are a friendly and professional team who did such a brilliant job on my skincare website, which I recently launched. I get so many compliments about my website! They also have a lot of patience and great creativity skills and are always there to help me with I need it.” – Kezzia, Leonie Botanics
