Overview
Project Vision are an award winning provider, delivering high quality IT services since 2009. These services include Network and Wireless solutions, Audio Visual Solutions and IT Security where they aim to provide an all-in-one service for their customers. As a longstanding client of ours, we initially provided them with a custom WordPress Website to tackle their complicated navigation. This project was then followed by Framework managing Project Visions Google Ads account to put their website to good use and to boost enquiries for their services.
Challenge
Project Vision had previously attempted Google Advertising for a number of years however it took around 6 years for them to achieve an average amount of conversions coming in with no solid return. They came to Framework hoping to achieve better results in terms of the volume of valuable enquiries as this is something they had previously struggled with.
Solution
To align with their goals and the budget provided, we decided to focus on a service that was popular but also provided the most return. This was their Audio Visual Installation service for office spaces. Through a search campaign involving tightly targeted keywords, landing pages and ad copy mixed with consistent adjustments, we managed to achieve an increase in valuable enquiries which boosted their confidence in their investment into Google Ads by receiving tangible results.
Increased Conversion Rate
The conversion rate increased from 1.23% to 9.5%
Low Cost Per Lead
The cost per lead is now around £20 below target
Valuable Enquiries
A notable increase in valuable enquiries coming through
When we came to Framework, we managed to achieve more success within a year of starting and we now have a steady stream of good enquiries coming in. Google ads is all about trusting the process and I am glad we did because Framework did what they needed to do and has given us smooth growth. Since working together we’ve achieved well over £100,000 worth of enquiries, which have been repeat business as well.
Danny Murphy – Relationship & Marketing Manager – Project Vision
