Overview
Aylesbury Box Company specialises in designing and manufacturing corrugated cardboard boxes while incorporating sustainable practices as their core value. Targeting various audiences such as start-ups, retailers, manufacturers and more, they supply over 213,000 boxes a week. Having worked with ABC on multiple projects since 2017, Google Ads has played a vital role in attracting new business.
Challenge
Following an upgrade to their current website that we completed, ABC wanted to place more focus on Google Advertising and start to scale. With the new website being built, it meant new landing pages must be generated for the current campaigns therefore we naturally reconsidered the structure of the Google Ads account based on current performance and new opportunities.
Solution
Through several meetings and extensive research we distinguished niches with potential that hadn’t yet been capitalised on, such as targeting the e-commerce sector. For each search campaign we refreshed the keyword targeting into relevant themes regarding the intent and generated a set of new landing pages to align. With repeated calls to action, social proof and relevant information for the individual services these new landing pages helped to push decisions for the relevant audience while boosting conversions rates and decreasing costs.
Increased Conversion Rate
The average conversion rate jumped from around 4% to 9%
Lower Cost Per Lead
The average cost per lead has decreased from £25 to £15
I would say that Framework Digital aligns with our values; they are an informed, helpful, and responsive company. They have listened, taken interest in our business and their advice and support has helped us grow our business. With the website going live, we have also placed more focus on Google Ads. Framework Digital has been managing this for years and it has been effective in attracting new prospects. We hope this will only get better with the changes we have agreed on.
Luke Jamieson – Sustainability and Commercial Director – Aylesbury Box Company
