Overview
Pickup & Scott is an established Aylesbury law firm. They contacted us because their existing web pages weren’t listed in the first few pages on Google. They were especially keen to increase the visibility of immigration law services, which they had a strong specialism in. They provide a personable service which they were keen to communicate with a new website design.
Challenge
The existing website was unresponsive, overly formal and lacked the keywords that people needing their services would search for. It did not reflect their company vision or community involvement. The company needed it to work effectively as a valuable source of information and a marketing tool. They had recently opened a second branch in another county and this needed to be included on the new website.
Solution
Working with their team, we identified the core services and researched keywords. This informed the structure of the website, navigation and optimised page content. A photographer took some local images and we ensured the pages worked as landing pages for paid advertising campaigns. Elements including News, Events and Vacancies provide the opportunity to keep the website updated with fresh content. This helps engage visitors and aids Google listings.We created an enquiry form and booking system for appointments and clear contact information. Then, we took on the management of their Google Ads campaign. Collectively, the website and Ads helped to increase their visibility and leads.
Results
responsive design
Accessible design
Thank you so very much for presenting the initial draft of the new Bucks Gardens Trust website today; it is excellent, clear and will be easy to navigate. Thank you for all the thought you have given and are giving, to its design and construction.
Rosemary, Bucks Garden Trust Board
