Overview
Led by the Together Project, Crafting Connections began as an intergenerational initiative during lockdown. Children and older people in care homes were paired. Each created pieces of art to send to the other, bringing joy and establishing remote relationships. The success of the project resulted in it being continued, so a website was needed to encourage individuals and care homes to get involved.
Challenge
This was a new initiative, so Crafting Connection requested assistance with branding. As the project focuses on the joy of creating, they desired a hand-drawn element to the design.As participants provide details to inform good pairings and addresses to receive craft packs, a secure, GDPR-compliant website was a must. Participants also pay a membership fee, so a payment gateway was required.
Solution
For the branding, we used colour blocks and a hand-drawn font style to communicate the artistic nature of Crafting Connections. This was further enhanced in the website design with video content and micro-animations that bring drawn elements to life and tie in with the project’s Happy Hits philosophy.
We integrated a membership sign-up, fillable forms and submission into their Customer Relations Management (CRM system). This aids efficient processes and GDPR-compliant data management. There is a separate sign-up for those wishing to receive the newsletter without participating in the project. Secure payments can now be taken through Stripe, and we created a Donation button using PayPal.When the website was ready to launch, we trained the team. They are now confident in adding new stories, videos and other content.
Results
Training and support
Web hosting
Integrations (CRM / payment)
Cookies and GDPR Compliance
responsive design
Domain management
rebranding
We were thrilled with the design for our website. It really captures the essence of the project and we’ve had such excellent feedback on it.
Louise Goulden
