The Client
3B Hire is a growing, independent car rental service, offering customers over 150 vehicles to choose from. They have locations in Aylesbury, Long Crendon and High Wycombe.
3B hire approached our design and development team to redesign their website to reflect their current work at their on-site offices. The aim for 3B Hire’s new website was to enable online booking, generate new leads and interest from users.
Project Brief
Following considerable growth and the opening of new sites, they requested an upgrade to their previous website. The project’s aim was to redesign the website, build a functional booking system for users, and provide hosting services.
Furthermore, 3B Hire placed significant interest in improving their marketing campaign. They needed support on Search Engine Optimisations (SEO), marketing campaigns on social media (Facebook) platforms and distributing newsletters to email subscribers, to increase the numbers of visitors to their website.
Our Solution
To increase mobile traffic, we suggested the new website is built on a mobile responsive platform. We offered an in-page booking system, where a user could book a vehicle online from a desktop or mobile. To improve accessibility, users would receive a QR code confirmation along with their booking details. This intended to reach a wide range of clients who were accessing the website content from a range of devices, in particular, mobile phones.
For website redesign and development, we conducted market research to identify current trends in the industry. We found it was paramount to have a clean and useable main navigation system that allowed users to easily find content. To do this, we utilised brand colours on the main navigation by applying the accent colour on call to action (CTA) buttons to draw attention.
Image assets and content were provided by 3B Hire. The copy was organised alongside images to offer visual breaks and encourage easy readability.
To increase website visitors, we implemented pay-per-click (PPC) management for their advertising campaigns, designed social media campaigns and established newsletter distribution via email.
The Results
The website redesign for 3B Hire successfully addressed the challenges faced by the old website. The user-centric design, improved navigation, and mobile responsiveness contributed to increased user engagement and online bookings. This project showcased the importance of understanding user needs to achieve business objectives.
3B Hire is a long-standing client, and we continue to maintain and host their website since 2016.
You can visit 3B hire by clicking the link below.
