What would qualify for a website redesign?
- non-responsive structure (not optimised for mobile devices)
- looks dated, (low-quality photos and graphic elements)
- no longer reflects your business (outdated offers, information, staff etc)
- expensive or complicated to update,
- fails to generate new inquiries,
- is difficult to find in search engine listings,
- has no functionality (can’t book, enquire, buy, donate, etc).
Online visitors have high expectations and it is important that your company keeps pace with change.
A website redesign helps to maintain a positive experience for all visitors. It can also enhance the functionality of the site to benefit your team. Make use of our experienced web design team in order to optimise online engagement with your customers.
A well optimised website can be discovered more often while relevant content keeps visitors longer on your site.
Start with Website Review
The best place to start is with a clear understanding of what is working on your current website, as well as identifying where there is room for improvement.
Framework Digital will undertake a review of your existing website. We will make use of available data (web analytics), as well as casting an expert eye on the navigation, content, and SEO. Our feedback will outline the strengths and where there are weaknesses, we will explain how and why a website redesign would be beneficial.
In addition, Framework Digital will meet with you to gain a better understanding of how your team uses the website. We can advise on ways to use technology to simplify processes and boost functionality. Example: A website can be used as a sales catalog, booking system or can be an integral part of advertising campaigns (landing pages).
A website redesign can range from relatively minor upgrades of the content and functionality, through to considerable changes in the design and technology being used. Even relatively small changes can be very beneficial for business. Example: adding meta tags and site map can significantly improve search engine optimisation.
Our clients have expressed frustrations with accessing and amending website content. Our websites are equipped with easy to learn and use content management systems. No reason to be confused when editing pages, adding new products or managing orders. All of these operational issues can be addressed when redesigning company website.
Development and Launch
Any work on your current website will be undertaken with minimal disruption. We will ensure that even when major upgrades are undertaken, there will be no detrimental impact on your business. New, the redesigned website can be developed in testing environment (staging server) and unveiled when ready, approved and tested.
Re-launching a new website must be carefully planned and executed, otherwise, it may result with sudden drop in search result. This processes can be programmed to not merely keep the website’s status on the search index but to improve it and move higher in search results.
We apply experience and expertise to advise on the best ways to bring your website up to date. Our aim is to provide your business with a new, redesigned website that delivers what you and your customers want.