The client
Buckinghamshire and Milton Keynes Environmental Partnership collaborated on a new website. The two councils were brought together by their shared interest in creating an ecologically sustainable environment. To deliver this government-run initiative, we helped them build their new website.
The aim was to raise eco-sustainable awareness through published documents, deliver products across the UK, and offer a platform for gardening enthusiasts to find helpful articles on cultivation.
The Project
The new website design was led by the content, target audience and functionalities that would enable users to attain a holistic, personalised experience.
On a content-heavy website, it was essential to incorporate a system to organise research documented. Alongside this, a directory was required to allow visitors to browse organisations by causes and regions.
For users interested in actively supporting this initiative, we needed a way to collect their data to exchange further information. While, for a particular group of users, there was a need to present gated information on meeting plans and minutes.
Our Solution
To manage the heavy content load, we applied our own hosting services and document management system. This was needed to keep hundreds of documents organised by categories, ensure version control was applied to prevent loss of data, and the ability to view download statistics to identify current trends and interests of users.
To offer a more tailored experience, for users interested in tackling the decline of bees, the website collected user information through contact forms. This helped distribute free wildflower seeds for users to cultivate in their own space.
Private pages were set up with additional security for member-only access to present internal information on meeting plans and minutes.
For those with statistical interests, we offered users the ability to export data in CSV (Comma Separated Value) files directly from the database.
We created a custom data export that allowed website admins to export CSV database with names, addresses and emails of users who signed up for free delivery of wildflower seeds.
To create a brand image that reflected their eco-sustainability values, we applied high-quality, images of nature in action. To ensure quick load times, while maintaining quality images, we optimised these images. Furthermore, we optimised the functionalities across the website, which allowed users to ‘do things’ like order, download and find out dates for research documents.
To enable changes and current trends to be reflected on the website, we trained council staff on WordPress admin.
The Result
Framework Digital proudly worked with Buckinghamshire and Milton Keynes Environmental Partnership to promote their biodiversity campaign. A further two years of funding was secured to continue this work. During this time, we continued to maintain the website, provide web hosting and support for the council, who felt positively impacted by the collaboration from our friendly staff team.
