For any business, whether established or just starting up, it can be very difficult to find the right way to advertise. Only 30% of SMEs have an advertising budget. For many businesses advertising can seem expensive, especially if the return on investment is no more than a guess. It is therefore difficult for SMEs and Sales Managers with limited resources to ‘try things’ without certainty of getting results.
Traditional advertising requires upfront investment, long-term commitment and is hard to measure and adjust if necessary.
Unlike traditional advertising, online advertising campaigns deliver predictable results. AdWords is an online advertising service by Google that allows businesses to display ads on Google Search and pay only for the results. Google AdWords is viewed as the best and most effective way to reach your prospective customer, drive relevant traffic to your business website, get phone calls and ultimately sell more.