Packages and Prices

We encourage our clients to establish the criteria for every campaign that will inform what makes it successful.

The success factor could be:

• enquiry submitted,
• phone call received,
• purchase – successful payment,
• booking made,
• document downloaded,
• video played,
• offer page visit,
• 1000 visitors that have browsed through more than 1 page.

The success criteria – often called KPI (key performance indicator) – are often made out of combinations of more than one factor. That is usually the case with B2B businesses. It could also be straightforward – e.g. the total value of the sales generated on the e-commerce website.

With that step established, we can move on to the actual setup.

It takes significant effort to set up a Google Ads campaign.

The Google Ads (GA) system can be used in an automated way, which means Google can scan your website, and compose ads including product or service descriptions, keywords, links to the site, add your telephone number etc. – all you need to do is to submit your credit card details. These automated campaigns will bring some results, but the budget would be spent quickly.

With years of experience, we set up new campaigns manually using Google data and Google tools that help us make better campaigns. Unline automated campaigns; our work will generate more results for the same budget. We helped our clients reduce costs per click from over £2 to £0.75 (3B Hire) and reduce cost per lead from £100 to £16 (seakr care).

What is included in the campaign setup charge:

• consultation
  • campaign objectives,
  • type of campaign,
  • website landing pages,
  • USP, offer, etc),
• keywords research *
• writing the content of ads
• setting up targeted area and audience,
• setting up bidding type and allocating budgets,
• setting up campaign structure (campaigns, ad groups)
• setting up GA account or accesses to existing accounts,
• setting up tracking that monitors conversions,
• support with Google Merchant (applicable to shopping ads),
• integration with CRM or Analytics (optional for more complex campaigns).

* keywords research – Complex campaigns in very competitive markets will require extensive work to identify the best keywords to balance budgets and predict outcomes.

We know that budgeting for an advertising campaign is the key. Google budget, daily spend, management fee, and so on – that can be confusing at the start.

In a nutshell, the Google Ads pricing principle is as follows: Google spent + 20% our management fee.

Here are examples:

A. The total monthly budget that we introduce to new clients includes what we spend with Google + our fee + (especially to sole traders ) VAT
is approx. £500/month

• • £350 goes to Google directly to pay for clicks
  • £70 is our management fee – improving the campaign, (making adjustments, adding keywords, etc)
  • £84 is VAT

B. With existing clients who knows our structure, we talk about the monthly budget that is spent on the actual ads. We have agreed with Company X  that Google budget is capped to £1200/month which translates to £40 a day.

• • Month x (from the 1st to 30th) the total Google budget spend was £1131.45 (you only pay for the actual spent on a monthly basis)
  • £226.29 our monthly management fee that is for the work on optimising the campaign and reporting (that is the 20% of the Google budget)
  • £1357.74 +VAT