Online Advertising Google AdWords

Google Ads for SMEs

For any business whether established or just starting up, it can be very difficult to find the right way to advertise. Only 30% of SMEs have an advertising budget. For many businesses advertising can seem expensive, especially if the return on investment is no more than a guess. It is therefore difficult for SMEs and Sales Managers with limited resources to ‘try things’ without the certainty of getting results.

Traditional advertising requires upfront investment, long-term commitment which is hard to measure and adjust if necessary.

Unlike traditional advertising, online advertising campaigns deliver predictable results. Ads are an online advertising service by Google that allows businesses to display ads on Google Search and pay only for the results. Google Ads is viewed as the best and most effective way to reach your prospective customer, drive relevant traffic to your business website, get phone calls and ultimately sell more.

Key Benefits of Having a Google Adwords Campaign for SMEs

1. Reach

Google is the number one search engine in the UK, with 15 billion hits online per month. Google has a market share of 83.5%. Your business could be visible to an enormous audience if you advertise to potential customers on Google Search.

2. Relevance

Google Adwords specifically targets the people that are interested in what you have to offer. Keywords typed in Google Search will trigger your ads to appear when, and only when, a potential client is looking for a product or service that your business provides. You can also specify the location, so your ads need only appear to those who live within a certain geographical area. This is useful if your business only serves the local area.

3. Return of investment (ROI)

One of the most important benefits especially for a small business, is the reasonable cost and high return of investment of from Google Adwords. You don’t need to wait months for promised results. With Google AdWords you can see your business name and offer on the first page of Google as soon as we start. You only pay when a potential customer clicks on your ad and takes action; either by calling you or visiting your website.

“In order to attract your ideal customers, you need to be in the right place, at the right time, with the right message.

If your customers are online, Google Ads is a valuable tool that puts your company in front of people that are specifically looking for what you offer.”

Why Hire An Account Manager?

Prior to setting up a campaign, your Account Manager will advise you on the keyword selection, the style of the advert, budget, duration and the best way to channel your investment.

Your Account Manager will launch your campaign on agreed terms. This is followed by regular monitoring of the campaign’s performance. We can then use the available data to adjust, optimise and provide you with monthly reports.

Our Account Managers are trained and certified by Google. Framework Digital needs to meet high standards and we are assessed by Google on a monthly basis. We have years of experience and our customers are more than happy to recommend us.

Google Ads Prices

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