Your website is usually the first impression that customers and prospects have of your business. It is therefore vital that it provides an accurate reflection of your company. As with a professional receptionist, your content needs to make visitors feel welcome. It should be informative and helpful but not baffle visitors with technical terms or abbreviations.
Copywriting for websites
If finding time to write the copy is holding up your website build project, or you are struggling to communicate the important points about your business, our copy writer can take the weight off your shoulders and keep your website build on track.
Although you work in your business every day, writing the copy for your website can be a challenge. It is difficult to pinpoint the key messages that you want to share and express them in a way that will attract your target audience. As an outsider, it is easier for our copy writer to look at your business from an objective perspective and present it in a customer friendly format.
High quality copy will also have a positive impact on your position within the search engines. All the recent Google updates have been focused on rewarding websites with relevant and original content. Websites that are image heavy, with minimal and repetitive text have dropped down the listings, making it more difficult for the sites to be found.
We can provide copy writing services for one or all of your website pages. Having gained a brief insight into your business, your target audience and the most important points that you want to communicate, our copywriter will prepare a page of text. You can read and request revisions to this draft and then the final copy will be written. Having received your approval, this content can be uploaded onto your website pages.
Your content should share your knowledge and experience of your industry and give clear signposting to the information the visitor is looking for. It should explain not only what you offer, but also how this can benefit the reader. The ideal is to entice and invite them to want to find out more.
Let us assist with the copy for your website pages