Web analytics is the practice of collecting, processing, measuring, analysing and reporting online data for the purposes of understanding how a web site is used by its visitors and how to optimise its usage. The focus of web analytics is to understand users behaviour and activities.
With data collected from your website, you can see which areas of your website are effective and more importantly where improvements can be made. You can find out how many people are reaching your site via social media or other sites. You can then make informed decisions about where to focus your search engine optimisation (SEO) activity.
Analysing data can help you stay ahead of the competition, provide more of what your prospects and customers want and maximise business opportunities.
Collecting data from your website is a relatively easy process and can provide a wealth of valuable information. Rather than ditching your poorly performing website and starting from scratch, a few data informed updates could be enough to transform its ability to attract and convert visitors.