Responsive web design

What is actually Responsive Web Design?

Why does it matter?

Responsive web design  is by far the most relevant and effective when it comes to creating a professional websites. The vast majority of consumers use a mobile device to access crucial online services, so having a website that looks great on mobile devices as well as laptop and desktop computers is essential. Responsive websites automatically adapt to fit the resolution of the device your visitors are using, ensuring that your website looks the way it was meant to no matter where your visitors are viewing it from. Versatility and innovation are the qualities that make RWD one of the most exciting upcoming 2014 web design trends.

What is the main advantage a responsive web design can offer?

The main reason behind responsive web design is to provide the users with the same experience on each and every screen.
However more time consuming to develop than maintenance cost is lower.
Statistically, over a quarter of users will start looking elsewhere if your website takes any more than around five seconds to load up

Recommended By Google
With 67 percent search market share, when Google speaks, search marketers listen. Google states that responsive web design is its recommended mobile configuration, and even goes so far as to refer to responsive web design as the industry best practice.

One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. A site that works well regardless. Rsponsive web design will provide a better and more consistent user-experience than a separate mobile site that is designed for a specific device and screen size.

Easier to Manage
Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site is far easier (read: cost less) than managing two sites. This is a key advantage a responsive website has over a separate mobile site.

Could your business possibly ignore 40% of your website users?
mobile and tablets vs desktop







November 2013

Update 21/01/2015
In USA web traffic generated by mobiles and tablets surpassed desktop and laptop computers.

Update 12/05/2015
In UK web traffic generated by mobiles and tablets surpassed desktop and laptop computers.