How does SEO work ?

How does SEO work?

SEO – Search Engine Optimisation

Main purpose behind SEO practises is to get higher position in search results.
What’s the higher position and why that’s important? (I’m sure most of us know very well, just a quick refresh)
A higher rank means that your site will appear closer to the top of the list of search results, so you can get in front of more customers searching for your products or services.
SEO refers to the practice of trying to determine what your customers are likely to type into a search engine like Google, Yahoo or Bing when they are ready to buy, and tweaking the pages of your website to “rank” higher for those specific search terms (also referred to as “key words”).
So how does SEO work ? Although the most advanced parts of SEO are very technical and frequently change, the main principles are surprisingly simple and always the same:
Clean code, fast and clear, correct marking up
Google is trying to promote a robust, fast, user and device friendly web. That translates to perfect code and optimised content. No matter how beautiful your site’s design or how clever your copy, if your site is running on outdated code you are likely being held back because of it. A remodel with correct semantic markup can cause a site to jump several rungs in the rankings.
Choosing excellent keywords and writing copy that uses them
Once you’ve got a place to put your content, actually applying keywords to your site turns out to be less mysterious than it might seem. Just make sure that the phrase you are competing for, appears in key areas, such as in the title, page link, and in the main body copy. If your copy reads well to humans, it usually plays pretty well with robots, too. Pick your keywords, write strong, human-friendly content that incorporates those keywords, and you’re set. We have got the tool kit implemented to the website – it displays what could be improved to make the page better optimised. We also carry keyword planning before design starts.
In fact, the most challenging part is deciding on what keywords you want to compete for. Working with our costumers to identify the most profitable search terms is essential.
If you’d like help with keyword selection ask keyword planning consultation session.
Off-site link building
What other people have to say about you makes a huge impact on your ranking. Just as in a person to person referral, search engines prefer not to risk their reputations by placing an unknown business highly. You can help put them at ease if credible organizations validate you as someone that can be trusted. Ask partner organizations to give your new site a positive mention when it launches to get started building a positive “buzz.”
It also apply to social media, where by posting, commenting, liking and following  you are reaching a certain popularity.
Book free consultation on your website SEO follow the link and mark SEO in contact form.